BRITISH CHARITY - LMS
One of my A-level graphics projects was to create an identity for a British Charity. I decided to create a charity for Multiple Sclerosis as I feel it is a cause that needs a lot more attention. It also affects me personally as my sister suffers from it, and I have seen first hand what the disease can do to someone. I wanted my brand to be visually eye-catching and to grab the attention of my audience. My final outcome was an information booklet on MS, as well as a series of posters. Within this project I explored photography and digital manipulation, using photoshop to edit my images. I also made use of a lens effect, using the CMYK colours to create layered images that can be separated when looking through RGB acetate lenses, much like 3D glasses. I chose the name LMS as it is my sister's initials.
LOGO EXPLORATION AND DEVELOPMENT
I chose to use the colour orange as it is the recognised colour for MS.
ILLUSTRATION AND TYPE EXPLORATION
Experimenting with digital manipulation using primary images.