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BRITISH CHARITY - LMS

One of my A-level graphics projects was to create an identity for a British Charity. I decided to create a charity for Multiple Sclerosis as I feel it is a cause that needs a lot more attention. It also affects me personally as my sister suffers from it, and I have seen first hand what the disease can do to someone. I wanted my brand to be visually eye-catching and to grab the attention of my audience. My final outcome was an information booklet on MS, as well as a series of posters. Within this project I explored photography and digital manipulation, using photoshop to edit my images. I also made use of a lens effect, using the CMYK colours to create layered images that can be separated when looking through RGB acetate lenses, much like 3D glasses. I chose the name LMS as it is my sister's initials.

LOGO EXPLORATION AND DEVELOPMENT

lms logo dev .jpg
lms final logo.jpg
lms logo response 2.jpg
lms logo response.jpg

I chose to use the colour orange as it is the recognised colour for MS.

lms image development.jpg
lms type dev.jpg

ILLUSTRATION AND TYPE EXPLORATION

lms image dev 2.jpg

Experimenting with digital manipulation using primary images.

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